EquiTrak

Turn deposit strategy into measurable growth.

For the Head of Deposits and the people around that desk: treasury, relationship managers, marketing and risk, working from one book, one plan and one result.

Deposit book, actual against budget

All segmentsAll marketsUSDMonth 4

Actual
$48.65B
Budget
$51.09B
Gap
−$2.44B −4.8%

Gap by segment

  • Wholesale−$1.62B
  • Business−$0.61B
  • Retail−$0.21B

Gap by cause

  • Wallet gap$0.98B
  • Attrition$0.62B
  • Maturities$0.41B
  • Pricing$0.27B
  • Liquidity$0.16B
An illustration of the product, drawn on synthetic data.
Built as an application on ServiceNow
The platform many banks already run and have already put through security review.
One instance per bank
Your data is never pooled with another bank's, and no shared model is trained on your book.
People approve, the record keeps
AI reads, drafts and recommends. Approvals belong to named people. Moving money takes two.

See it. Act on it. Measure it.

See

The shortfall, broken into causes you can act on

Most dashboards draw a variance. This one names the causes, puts a dollar value on each, and lists the clients behind it. The causes add up to the gap.

How the diagnosis works

Wallet gap, $0.98B

44 clientsWholesale

ClientBorrowsDeposits with usGap
Sunrise Logistics$210M$12M$96M
Harbour Foods Group$164M$31M$71M
Northgate Energy$150M$8M$64M
Calder Medical$98M$5M$47M

Clients who borrow from the bank and keep their deposits elsewhere.

Act

An approved initiative becomes work with owners and dates

Risk, treasury and the asset-liability committee sign once. The baseline locks, and the initiative turns into tasks for the channels that will deliver it.

Who approves what

Deposit and lending correlation

Approved 14 MarBaseline locked

TaskChannelOwnerDueStatus
Agree the relationship rateTreasuryO. Haddad21 MarDone
Outreach to 44 clientsRelationshipM. Tan28 MarIn progress
Offer on operating accountsDigitalE. Rossi2 AprNot started
Branch pack for six sitesBranchS. Reyes4 AprNot started

Measure

Growth counted only after it survives the checks

Uplift is measured against the baseline locked at approval. Hot money and growth the market would have delivered anyway are taken out before finance sees a number.

Why we are paid on this figure

Uplift against the locked baseline

Month 1 to 6

Baseline, locked 14 Mar Actual Plan
Raw uplift
+$412M
Hot money removed
−$61M
Market movement removed
−$33M
Counted
+$318M

What banks told us

From discovery conversations with deposit and treasury leaders in 2026. These are prospects describing their problem. We have no customers to quote yet.

“We operate in 27 countries and today we do not have instant visibility of the deposits across jurisdictions.”
Large global bank, UK headquartered
“Our analysis is still mainly done in Excel and a few legacy systems that need to be upgraded.”
UK bank
“Our main issue is how to track the initiatives that we implement.”
Middle East bank

How it starts

Ninety days on your own data. Read-only, one market, one segment. Small on purpose, so the risk of finding out is small too.

  1. Weeks 1 to 2

    Agree the scope

    One market, one segment, one product line. A named sponsor on both sides. Success criteria written down first.

  2. Weeks 3 to 4

    Connect read-only

    A data extract or a read-only feed. No change to core banking and no write access.

  3. Weeks 5 to 10

    Run the loop

    Visualise the book, diagnose the gap, choose an initiative, execute it and measure it.

  4. Weeks 11 to 13

    Review the value

    Measured against the baseline locked at the start. You decide whether to go on.

What each side brings, and what it should prove

Five numbers we would hold ourselves to

If the platform is working, these move. If they do not move, it is not working, and you should not pay for it.

Deposits against budget
The gap visible as it opens, by segment, market and product, not at period close.
CASA ratio
The share of low-cost balances tracked continuously, so the mix is managed as well as reported.
Renewal rate
Maturing term deposits defended with triggers that fire while there is still time to act.
Initiative return
Every initiative measured against the baseline locked at approval, after the checks have run.
Margin impact
The effect on net interest margin of the mix shifts that tracked initiatives produced.

We are choosing pilot banks now.

EquiTrak is pre-launch. The platform runs the full loop today in a proof-of-value environment on synthetic data, and the production build is under way. The first proofs of value start in late 2026. If you would rather shape the product than wait for it, talk to us.